Honne is a new fashion brand from Barcelona that pays homage to the modern woman, sophisticate, timeless and eclectic. As part of the launch of its new image, the brand also commissioned us their first editorial campaign S/S'18 to explore these values, as well as their relationship to the art world and specifically with sculpture.
The house of the artist Xavier Corberó seemed to us the perfect location for the shooting, as the space is also constructed as an artistic project in itself. More than an interior concept, the building resembles a Greek temple where the interior is subordinated to the exterior. A large habitable sculpture whose arches are repeated across the different modules that make up the house, creating an infinite network of impossible and labyrinthine spaces, similar to the imaginary worlds of M.C. Escher.
• Related projects:
The Wheel →Maazi branding →Maazi A/W'18 →
Concept / Creative direction: QueridaPhotographer: Silvia CondeMake up and hair artist: Monica MarmoStylist: Carla Camprubí