Creative direction for an editorial in the 9th issue of Perdiz.
Perdiz #9 Editorial
Perdiz is a collectable magazine-object about people and the things that make them happy. For the 9th issue, the magazine commissioned us to create an editorial project for the article Objects That Make Us Happy: The Deep Fat Fryer.
Along with photographer Marçal Vaquer, we bought the cheapest fryer we found and we shot it from a very close range. By doing this the object got unrecognizable and became something new, elegant, sophisticated.
The article as appeared in Perdiz nº9.
Concept / Creative direction: QueridaPhotographer: Marçal VaquerRetoucher: Ricard López